What Are Some Chocolate Packaging Ideas?

Have you ever thought about adding a little more creativity and flair to your chocolate packaging? Chocolate is an incredibly delicious treat that so many of us adore, but to make the most of it, it’s naturally vital that you’ve started out with the best chocolate packaging designs on the market. Luckily, this is where our expert team here at Upper can help. As professional providers of some of the leading automated chocolate packing systems, we know our way around great chocolate packaging. As such, we’ve come up with some simple designs that can help you transform the look and appeal of your chocolate bars.

What Are Some Great Packaging Ideas I Could Try to Add a Little Energy to my Chocolate?

#1 Experiment with Colors

It’s easy to get caught up in the trap of assuming that your chocolate bars should be all one color. However, adding a little extra fun to your chocolate packaging with a splash of color can be an amazing way to help the products stand out on the shelves and (critically) encourage customers to give them a try.

#2 Highlight Your USP

Every chocolate product should have a USP. In other words, why should people immediately choose your chocolate bar over the twenty or thirty others around it? Making this clear for your potential customers by highlighting it on the product’s packaging could be an excellent way to entice new customers and encourage them to try your chocolate.

#3 Try New Shapes

Chocolate packaging doesn’t always have to be square or rectangular. As such, if you’re looking to differentiate your product a little, new shapes could be a great option. A prime example of this is the iconic Toblerone chocolate, which immediately stands out on the shelf for its unique design and shape.

#4 Don’t Overcomplicate It

Bigger isn’t always better – sometimes, a simple, stylish, and elegant design can be enough to make your product look sophisticated and “a cut above the rest.” With this thought in mind, don’t overcomplicate your design or try to pack too much in, especially on the front of the packaging.

#5 Add a Story

It’s often much easier for a customer to connect with a product when it has a story attached about how, where, and why it was made. With this thought in mind, if you have one, try to add the story of that particular chocolate bar (briefly) to the packaging. This can really help transform what might seem like a simple chocolate bar into a delectable, delicious, and meaningful treat. It’s a little change, but one that really shows the human side of your brand.

Final Thoughts

Optimizing your chocolate’s packaging is vital. After all, your packaging directly impacts your ability to sell your amazing products; it’s the first thing your potential new customers will see about your chocolate, after all. So, why not give some of today’s suggestions a try to spruce up your chocolate bar packaging? A few seemingly simple changes now can go a long way towards making your chocolate that little bit more appealing – and helping them stand out on the shelf.

We will answer you personally if you have further questions. Do not hesitate to contact us at marketing01@fsupper.com.